Phase I - Planning and Market Research: We will conduct in-depth market research to understand your target audience's interests, challenges, and motivations.
Leveraging your established social media presence will allow us to craft highly targeted ads that resonate with your existing followers and attract new customers.

Deliverables:

✅Customer Avatar Creation

✅Competitor Research

✅Ad Copy & Creative Preparation

✅Setup of Ad Account and Facebook Pixel

Phase II - Implementation of Facebook & Instagram Ads Strategy: Once the foundation is set, we’ll launch ad campaigns targeting Cold, Warm/Hot, and Loyal audiences. Each campaign will be tailored with specific messaging that aligns with their stage in the customer journey, ensuring we maximize engagement and conversions.

Deliverables:

✅Full-Funnel Ad Setup

✅Initial Campaign Launch & Optimization

✅Retargeting Campaigns

Phase III - Upsell Campaigns: To maximize customer lifetime value, we'll run campaigns targeting previous buyers, encouraging them to repurchase and refer others.

Timeline:

✅Week 1: Onboarding, Research, and Action Plan

Contract signing, onboarding, market research, asset collection, and funnel setup.

✅Week 2: Testing Phase

5-day ad campaign test, results review, and optimization.

✅Week 3: Optimization Phase

Launch new ad sets, retargeting ads, and budget scaling.

✅Week 4: Campaign Review and Feedback

Funnel effectiveness review and future planning.

NEXT STEPS: Please review the proposal and let me know if you have any questions. With your significant digital footprint, we are well-positioned to achieve outstanding results.